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This 80-plus-year-old Indianapolis-based manufacturer of cement and other building components was eager to present a new look and came to JDK Marketing Communications Management for its business-to-business campaign. The rationale here was to subliminally equate the history, tradition and lasting power of the Lone Star name (and its products) with a recognizable icon that also owes its existence to earthen ware.
Contractors, builders, municipalities.
did we create a stronger, more durable, less permeable slag to stand the
test of time?
Its amazing what you can do with rock.
Blast it, chisel it away, and youve got an icon to rival the wonders of the world, past and present.
Or pulverize it along with other natural elements, then mix it with our unique AUCEM brand slag cement and youve got another wonder:
A catalyst for strength, durability and less permeabilty that will similarly stand the test of time.
AUCEM is suitable for use in concrete, ready mix and site-batched concrete paving; pre-cast concrete; concrete blocks and pipe; mortar and grout.
Its ideal for marine, industrial and environmental engineering applications. Its widely used in special treatments of concrete, including high strength lightweightmass and soil cementing. Its resilient to ASR and sulfate attack, and does not significantly contribute to adverse air emissions.
Lone Star Industries, where we manufacture AUCEM, weve been producing
cement, ready-mix concrete and construction products since 1919.
Can we help build something monumental for you?