Bagel World


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BAGEL WORLD

Platform:

Bagel World is a new franchiser of bagel stores, based in the Albany, New York area. Through the Franchise Consultants firm in Charlotte, JDK Marketing Communications Management was assigned the task of developing a brochure that explains the products and the program to prospective franchisees. Bold graphics…and the “hook” of the franchise affiliating with a famed New York City-based bagel baker…helps make Bagel World a compelling business in which to invest.

Audience:

Franchise-development individuals.

Headline:

Spread the Wealth… …And Spread the Word: Bagel World is Hot...With America’s Hottest Bagel!

Text:

Here’s a franchise opportunity like no other. Sure, there are other bagel businesses out there, but there’s nothing in the bagel world like…Bagel World.
That’s because Bagel World offers a niche that sets itself apart from other bagel franchises with a truly unique feature: Bagel World sells the country’s premier bagel, H&H Bagels.

Yes, the very same H&H Bagel that’s won several consumer taste awards, and has been named “Best of the Best” over and over again in its hometown, New York City. And since the Big Apple is the traditional “home” of the bagel, you know that’s saying a lot.

H&H Bagels has even “gone Hollywood,” with feature spots on TV’s “Seinfeld,” and “Friends,” and on the big screen in “You’ve Got Mail” with Tom Hanks and Meg Ryan.

H&H Bagels has been a New York institution for nearly 30 years, with legions of loyal fans throughout the world! Which means that, even in a city populated by the more famous bagel chains, the natives head straight for H&H!

Like we say in our slogan…Bagel World – “Like No Other Bagel in the World!”

Taste a Great Bagel…and Taste Success!

According to recent studies, the percentage of food dollars spent away from home is 44 percent, expected to grow to 50 percent by 2010. Plus, since 1995, U.S. bagel sales have increased 500% -- thanks to Americans’ desires for convenience, taste, and lower-fat alternatives to typical fast foods. Bagel World invites you to take a bite out of this growth.

You’ll find that, along with H&H products, Bagel World runs rings around other bagel shops with a delicious array of complementary foods. Like popular Boar’s Head deli meats; mouth watering cream and hard cheeses; succulent smoked salmon and richly brewed gourmet coffees.

Or how about super-sized heroes; popular wrap sandwiches; freshly prepared salads, baked-fresh muffins and tantalizing cookies? Combine any or all of these items, and Bagel World can also make business meetings and parties a success with breakfast and luncheon catering services.

Just sample the menu!

Plain, Sesame, Poppy, Garlic, Onion, Whole Wheat, Salt, Cinnamon Raisin, Pumpernickel, Egg, Blueberry, Everything, “Energy” Bagels and Bialys
Plain, Fat Free, Scallion, Vegetable, Jalapeno, Olive Pimiento, Fat Free Vegetable, Walnut Raisin, Lox Spread Fresh Sliced Nova Lox
Breakfast Items on a Bagel – Eggs, Sausage, Bacon, Ham and Cheese
Freshly Ground Gourmet Coffees and Six Specialty Flavored Coffees
Deli Sliced Meats and Cheeses on Bagel, Roll or Hero
Egg, Tuna, Chicken and Whitefish Salads
Catering Platters – Continental Breakfasts, Sandwich Buffets, Meat, Salad and Wrap Platters
Eat In or Take Out…with Phone Ahead
Open 7 Days a Week for Everyone’s Convenience

There’s a World of Opportunity with Bagel World.

Bagel World is the brainchild of Joe Smith, an enterprising upstate New Yorker who saw the opportunities back in 1995 for making inroads in the franchise fast-food market:

Take a proven commodity – everyone’s favorite “light” meal, the bagel -- and then take it one step further. Offer the legendary bagel name, H&H, and create a cornerstone for a bagel franchise…without the typical franchise bagel.

Then structure the business for ease of investment and operation, and “spread the wealth” with other motivated self-starters.
Like you?

Joe points out that Bagel World is “an easy, workable system that’s simple to learn and train for. And because the bagels are delivered to the store par-baked, preparing the bagels is – pardon the expression – a piece of cake!”

As a Bagel World franchisee, you’ll receive complete training and counsel every step of the way. Everything from recommendations with site selection and lease negotiations to help with staff selection and marketing development is built into your support.

It’s a Bagel World Out There. Start Serving it With Bagel World.

The history of bagels dates back over 300 years. Why not make some history of your own -- with America’s premier bagel…and a premier bagel franchising concept.

Presently, there are two Bagel World shops, located in Newburgh and New Windsor, New York, with a third planned for Poughkeepsie, New York. But the concept is primed for development anywhere people love a great bagel…your hometown, perhaps?

So before you check out other franchises, check off this list:

Low franchise fee and initial investment
Potential for high profits
Limited inventory controls
Ease of preserving, preparing and presenting
Choice of self promotion or through Bagel World

As you can see, when it comes to Bagel World, there are no holes in this career opportunity. Come join us…and start spreading the wealth!

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