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Not Your Usual Marketing Tips

April 05, 2005, 09:11:55 PM by joel in .

Vol. 3, No. 4

Two weeks ago I was on a train from Madrid to Barcelona, reading the international edition of Time magazine when I came across an ad for Malaysia Airlines.

(Have I impressed you with the sly, sophisticated manner in which I've introduced such a cultured, cosmopolitan anecdote? Hah! My wife and I were in Spain visiting our daughter, studying abroad in Barcelona...)

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