August 03, 2004, 08:29:30 PM by joeljdk in .

Vol. 2, No. 8

So you say you want a brochure? Or an ad? Or a radio spot?

Okay, but…have you filled out your "Creative Strategy Form" first?

Welcome to another edition of Not Your Usual Marketing Tips from JDK Marketing Communications Management.

It's not just a matter of looking at a blank piece of paper - or screen - and saying to yourself, okay, I want a new brochure and here's how it will look: I'll put a picture here, put the logo there, and just write down whatever comes into my head and place it all on the inside…

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Web Words

July 06, 2004, 07:40:48 AM by joeljdk in .

Vol. 2, No. 7

This is a "long-y," but I think it'll be worth your while…

How many of you out there have a website?

Ah, but how many of you know how to UTILIZE the website?

That is, how many of you have a website, have it registered with a search engine, and are taking full advantage of key words within your site to help drive potential Internet readers - and prospective clients - to it?

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June 01, 2004, 08:18:35 AM by joel in .

Vol. 2 No. 6

My good buddy Jeff Klein loves to collect brochures from his family vacations around the country. I mean, this guy's stash could fill practically every slot in a motel's display rack. He does it because they provide pictorial memories of the good times traveled.

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Good Hitting

May 04, 2004, 07:14:17 AM by joel in .

Vol. 2 No. 5

It's baseball season and I'm reminded that there was a player around the turn of the century named Wee Willie Keeler. Whenever Willie would step to the plate, the chant would ring out, "Hit'em where they ain't!" The meaning was simplistically clear: hit the ball where the fielders WEREN'T positioned, to improve the chances for getting a base hit.

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April 06, 2004, 10:11:45 AM by joeljdk in .

Vol. 2, No. 4

According to Robert McCrum, William Cran and Robert Siegel in "The Story of English" (Penguin 1992), "The statistics of English are astonishing. Of all the world's languages (which now number over 2,700), it is arguably the richest in vocabulary. The compendious Oxford English Dictionary lists about 500,000 words; and a further half million technical and scientific terms remain uncatalogued."

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Guerrilla Strategies

February 27, 2004, 05:37:52 PM by joel in .

Vol. 2, No. 3

This coming week (March 1), we are out of the office, and out of town. Hence, I would otherwise be missing my Tuesday date with y'all. Hence again, I thought I'd send this edition of Not Your Usual Marketing Tips a few days early.

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Reading E-zines

February 01, 2004, 11:11:45 AM by joel in .

Vol. 2 No. 2

They say every pot has its cover.

(Who are “they”? Why, the people who perpetuate clichés, that’s who.)

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January 01, 2004, 09:11:45 AM by joel in .

Vol. 2 No. 1

There’s a great scene in an old “Seinfeld” episode where Jerry has apparently telephoned reservations for a car rental. Except that when he gets there to pick up the car, he’s told there are none to be had. The girl at the counter explains that, for whatever bureaucratic reason, his rental was released to someone else. In his customary exasperated manner, Jerry then tries to “educate” her -- that although it is their business to MAKE the reservation…they also have to be able to HOLD the reservation..!

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