Stand Out

March 01, 2005, 05:29:49 AM by joel in .

Vol. 3, No. 3

My wife and I were in New York this past weekend and among the things we saw (in addition to family, old friends, old neighborhoods and a new play) was "The Gates," the art "happening" in Central Park that paraded 7,000-plus archways with saffron/orange textile hanging from their beams back to back to back along the Park's pathways. I can't recall seeing the City so mobbed with curiosity-seekers. It was like Christmas week. But here we were eight weeks later, in the middle of an otherwise non-descript winter.

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OREOS

February 01, 2005, 07:12:27 AM by joel in .

Vol. 3, No. 2

I was in the grocery store the other day and noticed the Oreo cookies. Only it wasn't "just" Oreo cookies.

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Resolutions

January 04, 2005, 06:57:39 AM by joel in .

Vol. 3 No. 1

Welcome to the inaugural edition of 2005's Not Your Usual Marketing Tips from JDK Marketing Communications Management.

Ahh, the New Year. Time for new beginnings�and old references. In this case, I'd like to dust off last year's column on "Resolutions" since it's still timelessly applicable. And since I'm too hung over to come up with a new column anyway� (Just kidding!!)

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ANNOUNCEMENT

December 07, 2004, 06:25:23 AM by joel in .

Vol. 2 No. 12

When was the last time you had an announcement to make? That is, news related to your business - expansion, bringing on an important new client, introduction of a new service or product, a significant anniversary, or participation in a new initiative or charitable activity?

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Caricatures

November 02, 2004, 09:10:55 AM by joel in .

Vol. 2 No. 11

Cartoonists have been lampooning politicians with devastating caricatures for over 300 years. As November heralds not only election time but some big holidays to come, you might wish to consider caricatures yourself. Not to devastate, however, but to tickle...

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EZINE RESOURCE

October 05, 2004, 06:06:43 PM by joel in .

Vol. 2, No. 10

I've written about E-zines before, how it's a great way to share your
expertise with -- as well as market to -- a potentially broad audience of prospects
and fellow networkers.

Andy Warhol coined the observation that sooner or later everyone would have
his or her "15 minutes of fame." Now it seems everyone with an E-zine can have
those 15 minutes…virtually whenever he or she mails one out.

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Focus

August 31, 2004, 08:38:38 PM by joeljdk in .

Vol. 2, No. 9

Since I'll be out of the office next week, thought I'd get a head start on our first Tuesday of every month get-togethers�

"If your audience could derive one main, focused (important word!) thought out of this piece, what would it be?"

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