Joel Kweskin is the principal behind JDK
Marketing Communications Management.
He is a former Advertising Manager and Creative Director for Royal (& SunAlliance) Insurance, helping to earn several industry awards for excellence in advertising and marketing communications. During this period, he served as national Vice President of the Insurance Marketing Communications Association (IMCA) and was representative to the Association of National Advertisers (ANA).
He has been a copywriter for New York City and Charlotte advertising agencies; his writing skills embrace virtually all disciplines of marketing promotion and journalism.
Since 1996, through the emergence of his own company, Kweskin has offered consultation on marketing strategy and creative development and implementation for such diverse national, regional and local corporate names as BellSouth Mobility DCS (Verizon); Transamerica Reinsurance; Bristol-Myers Squibb; John Deere; Moissanite Jewelry; Pro-Med Emergency Care; Charlotte Housing Authority and Archadeck.
Kweskin has also displayed his skills on both the publication stage and the theatrical stage: he co-authored articles for National Lampoon magazine and co-scripted a comedy revue off-Broadway in New York City.